NovaLash Announces A New Line of Extended Wear Eye Shadow Kits The busiest women know that the last thing they want or need to worry about is re-touching their makeup multiple times a day. Leading lash extension beauty, NovaLash, knows that too, which is why they’ve created semi-permanent, cream extended-wear eye shadow formulas that won’t crease or smudge for over 24 hours or until you choose to take them off. You can fly from New York to Hong Kong and arrive looking as perfect as when you left. Skipping mascara for months at a time with lash extensions is the first step in this new beauty philosophy and the new semi-permanent shadows and liners support that same lifestyle. The arrival of these semi-permanent shadows is a luxurious complement to NovaLash’s already luscious Eyelash Extension line. Inspired by the breathtaking, vivid hues in artist Hieronymus Bosch’s masterpieces, NovaLash’s 24 Hour Cream Shadow is sold in “tryptics,” or coordinating sets of three shadows. www.novalash.com and www.facebook.com/novalashUS or by calling 866-430-1261.