Flowers: the underestimated aspect of your wedding that can make or break the overall look. For this reason, we at VA Bride talked to Al Brockwell, the award-winning florist and owner of Floraculture! Located in North Chesterfield, this fabulous florist strictly works with weddings and corporate events, giving the business more time to make your wedding amazing! Here’s one of my personal favorites of his business’s work on their website!

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Everyone knows the basic advice for your wedding flowers. Make sure to stay in season, don’t get attached to a certain type until you know what colors they come in. Things like that are drilled into the brain of every bride. With that in mind, we asked Al what he thinks brides need to focus on more. “Most brides are always about the bouquet first, but never really think about the decor for the reception,” Al says. Because this is what your guests are really going to see the most of, it should really be a big part of your consideration, and especially your budget.

Another thing Al focused on for advice for his brides was to take care in who you work with. “Make sure you go with certified floral designers, because there are a lot of people in this business who work out of their basement,” Al says. “Ask to see their work.” He advised that if anything looks remotely sketchy when you’re researching different florists online, move on. He and I discussed how there are many florists whose websites look exactly the same (with exactly the same products advertised). When in doubt, don’t risk your wedding on something that might not be your dream come true. Take your time, and find someone who is certified, talented and ready to work with you on your vision.

Here are some other examples of work from Floraculture!

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The author: Beth Wertz

Beth graduated from James Madison University in 2014 with a degree in journalism. Most of her spare time is spent looking at wedding dresses and watching Netflix, hoping to get more ideas for Style Inspirations.
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